How to achieve commercial viability for the U.S. healthcare market

US-MarketOur networks in the neighborhood across the border to the Netherlands LIOF, Brightlands Maastricht Health Campus and RQR Advisors are organising an exclusive two-day workshop to prepare medical companies for the US market. The US market is attractive for European medical device manufacturers due to its high healthcare spending and strong demand for advanced products and technologies. Due to the challenges of the European MDR regulations, more and more medical companies are considering entering the US market in parallel with, or even before, the EU market.

In this two-day workshop, American experts from RQR Advisors will address the key issues that characterise the US market and for which preparation is crucial. They will travel to the Netherlands exclusively for this workshop!

Key questions that will be addressed in the workshop:

  • Is there a market need for the technology and the different layers of the competitive landscape?
  • Will healthcare companies and consumers believe they need the technology?
  • Is there a path for coding, coverage and payment?
  • How does the founder align marketing claims with regulatory claims and then choose the right regulatory pathway?
  • Are there key opinion leaders who will advocate for the product?
  • Will medical societies adopt the new technology as a new standard of care?
  • Is there a strategic buyer that has an unmet need for the product in its existing portfolio?

The costs for participating this workshop are dependent on the number of participants per company (€ 300 p.p. for just one participant).  The agenda and online registration can be found here.